Communications
- Details
- Published on Friday, 16 December 2011 16:07
- Written by Super User
Communication is an essential tool for influencing the perceptions of users, politicians, businesspeople, and decision-makers on marine conservation.
The Communications Program seeks to generate, enhance and change attitudes or behaviors of consumers, administrators and users of marine resources.
MarViva’s environmental communication specialists develop local, regional and international activities with the support of tools including social networks and web sites.
A strong presence in the communications media is crucial for informing and raising awareness in different audiences, businesspeople, fishers, opinion leaders, politicians, entrepreneurs, etc. about their responsibility in the creation of a cultural of marine conservation and the specific actions to take.
Campaigns are an essential part of the Communications Program strategy for sending messages and encouraging actions that favor sustainable development in the Eastern Tropical Pacific, as well as driving new and better environmental standards.
In its educational and awareness-raising platform, the Communications Program supports the creation of new policies and cultures that promote responsible use and conservation of marine resources.
